The Mercury is conceived as a publication outlet for informative writing from students in News Reporting & Editing and perhaps other courses. The Editors may ask for submissions from anyone with ambition to be an "independent journalist" ("blogger," more prosaically).
"Mercury" is a traditional name for newspapers, as he was a messenger of Olympian gods; coming from the "ether"net, the name seems even more appropriate today. Moreover, Mercury is imaged by his wings (athletics), is the name of a planet and a metal (astronomy & science), and its etymology actually defines Mecury as "god of traffic, merchandise" (business); hence he represents the aspects UWL has traditionally been known for.
The Mercury will seek to maintain a focus on stories affecting students, especially UWL, and the LaCrosse area.